What is Ad Tech? Ad technology (also sometimes spelled as ad site and ad-tech) is an expanding umbrella term that describes a variety of new applications that advertisers now use to deliver their advertisements to consumers. From text-based ads in newspapers to full-fledged campaigns using digital media. The evolution of Ad tech is changing the way that companies communicate to their target audiences.
In this article, we’ll look at what is ad tech and describe the different applications that are making the job of an advertiser much easier. We’ll also examine what it means to be an Ad Tech.
What is Ad Tech in the wider context of the broader trend of what is modern advertising? A big part of what is the ad-tech industry is represented by companies like Google and Microsoft. Who have developed tools that allow people to scan digital advertising displays, instantly familiarize themselves with the terms of the ads that pop up and click on them when they are ready to buy.
This removes the need for a salesperson to physically guide a customer through a buying process. With these tools, marketers or ad tech vendors can direct customers in a clear direction and let them make the buying decision without being forced into doing so.
Another important part of what is ad tech in the broader context is represented by the growth of rtb (RTB). This stands for real-time advertising.
Long considered a hindrance for advertisers because of the time required to send an email or fax advertisements. It allows online publishers to broadcast ads in real-time via adtech platforms. Publishers can also choose to track the clicks that come in for certain keywords. Google, for example, has launched an application called AdSense for web publishing.
What is Ad Tech in the context of what is the ad-tech industry?
In the last two decades, there have been many advances in Ad tech. Including the rise of programmatic advertising platforms such as Google AdWords and Facebook’s own advertising platform called Social Ads.
Both of these platforms allow businesses to create ads more quickly and target specific audiences. They have revolutionized the way that businesses market their products or services and have given way to a new advertising paradigm.
Programmatic advertising platforms such as Google AdWords and Facebook’s Multimedia Ads have made what is Ad Tech vs. Mar Tech an easier proposition for businesses to strategize about. Also, these companies focus on big data programmatic ad tech startup these days.
AdTech and MarTech
The first big difference between these two platforms is how fast they deliver results as they are a technology for marketing and advertising. Google AdWords and Facebook ads can be targeted immediately and the demographic information that they provide can be changed or modified remotely.
In contrast, a traditional marketing or advertising campaign might take months to unfold before measurable results can be garnered. As such, it is easy to see why businesses are gravitating towards these two platforms.
What is also clear is that the two platforms share many similarities including their use of artificial intelligence. Which allows them to deliver relevant ads based on user behaviour, demographics, and interests.
However, there are differences as well. Google and Facebook are currently focusing most of their resources on becoming a true ai mobile experience. While Microsoft has recently addressed a very specific type of mobile experience – games.
In the case of artificial intelligence, both companies clearly have the upper hand in their competition. Also, these companies measure the effect of technology on advertising for their growth.
Businesses should therefore consider what is ad tech industry trends like. In terms of which company is best positioned to take advantage of the opportunities these platforms present at any movement.
How Advertising Agencies Operates today?
There are many agencies that work with both companies. However, because of the pace at which these companies are progressing, it is likely that some of these agencies will have a difficult time juggling their client portfolio between the two companies.
It is likely for these agencies to turn to digital advertising agencies to help them execute campaigns across both platforms. These agencies will also be able to help businesses with the migration of their advertising data onto the new platforms.
For small to mid-size marketers, the biggest question may be how well they can adapt to the pace of change. The answer lies in ensuring that they adopt an approach that allows them to evolve with the times, whether that be traditional methods social media, or artificial intelligence.
Whatever the case may be, the point that must be made is that marketers need to become more adaptable to the changes in the market. The pace at which digital advertising is developing at the moment is faster than ever before. This means that all marketers including those from the traditional sales organization need to make themselves more agile in order to stay ahead of the game.